WebJan 16, 2024 · By Karen Tang and Tricia McKinnon. Many celebrities have their own product lines but few change an entire industry. Fenty Beauty made the case for inclusivity and won. While it would be easy to attribute the success of Fenty Beauty just to Rihanna’s star power or her focus on inclusivity, there are other parts of Fenty Beauty’s strategy that … WebFenty Beauty has embraced makeup use across gender lines, [60] producing an ad in March 2024, called "My Fenty, My Mood", in which Instagram star and comedian Kway …
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WebFeb 7, 2024 · Fenty Beauty’s primary packaging is striking with its facets and angular presentation; and use of graffiti letterforms. Overall, it has a youthful-edginess and … WebOct 16, 2024 · Easily the most highly anticipated launch of the year, Fenty Skin released a video on Instagram in July two weeks before the product drop. The clip featured Rihanna in a tropical location, skin... WebConsidering that the beauty industry has historically failed to represent people of color in advertising and with products, Rihanna has taken the matter in her own hands. ... ($51.5 m), Benefit ($48.1 m) and Urban Decay ($37.0 m). Because Fenty Beauty has changed the diversity standard, beauty brands are starting to diversify their campaigns by ... prac-tic hond 22-50 kg